Yes, you have probably heard about it already. At Amazon, designing products for customers — from customers — has a very peculiar nature. Working backwards is not only a declaration of intent or a best practice. At Amazon, everyone obsesses over customers and putting their needs at the center of all activities thanks to “Working Backwards”.
I bet none of you ignores customers when building products, however being customer obsessed takes a whole different depth in roots. In this short video recorded @The Agile Roundabout in January 2018, I introduce you to how Amazon Video work backwards from customers in order to achieve some of the greatest milestones of the last years.
It only takes 4 simple steps to take this recipe for success and use it every day when defining your goals, your whys:
(1) Bake it in your tenets, (2) start from the end, (3) hard questions come first, (4) make it quick
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